Hive - Sustainability Communications & Ideas

1. Clients
(Found in Clients/Clients)

... with built in offsets to provide customers with carbon neutral motoring, based on the information given by the customer at the time of quote. We started working with ibuyeco in April 2008 providing insights ...

2. Offsetting
(Found in How To/Offsetting)

To offset or not to offset seems to be the question of the moment. Opponents of carbon offsetting argue that it provides no incentive to reduce, and may even encourage, an increase in carbon emissions. ...

3. Greenwash
(Found in Library/Greenwash)

... or targets? The government target is 130g/km carbon dioxide emissions, the Hybrid Lexus 4x4 is still 180g/km. Does the company/product have a programme of challenging targets committing it to further ...

4. Environmental Footprint
(Found in How To/Environmental Footprint)

... studies and best practice guides, and you can attend their topic specific events.   www.envirowise.gov.uk   A government funded body that supports business transition to less carbon intensive ...

5. Messaging
(Found in How To/Messaging)

... to communicate something of interest to your audience that is appropriate to your brand. Here's two different approaches to propositions addressing the same issue of carbon neutrality. Sky ...

6. Targeting
(Found in How To/Targeting)

... to a green product. Confused? Think about it this way - in the case of eco tourism, a provider might either review their operation and introduce features like carbon offsetting of flights and locally ...

7. Segmentation
(Found in Library/Segmentation)

...  A comprehensive body of work that aims to affect pro-environment behaviour change (primarily carbon reduction) amongst the general public, using 'willingness vs ability to act' and 'hard/easy ...

8. ibuyeco
(Found in Clients/ibuyeco)

... to provide further understanding about carbon offsetting. All creative, survey design and analysis was generated by us, while the data capture and processing side of things was supported by our data ...

9. Segmentation
(Found in Segmentation/Segmentation)

... taking energy saving measures? How many people are carbon offsetting? What food choices are most important: local vs seasonal vs ethical vs organic vs packaging? What do people see as the role of ...

10. Greenwash
(Found in Blog/Greenwash)

... or targets? The government target is 130g/km carbon dioxide emissions, the Hybrid Lexus 4x4 is still 180g/km. Does the company/product have a programme of challenging targets committing it to further ...