Hive - Sustainability Communications & Ideas

1. Clients
(Found in Clients/Clients)

... with built in offsets to provide customers with carbon neutral motoring, based on the information given by the customer at the time of quote. We started working with ibuyeco in April 2008 providing insights ...

2. Environmental Footprint
(Found in How To/Environmental Footprint)

... and are now ready to communicate these messages to your customers. If not, and you're just about to embark on the sustainability journey, then worry not, help is at hand! If you need more convincing, ...

3. Messaging
(Found in How To/Messaging)

Shades of Green A common mistake is to think that customers can be simply classified into dark green or light green. Firstly, what does this distinction, in quantifiable terms, actually mean to marketers? ...

4. Targeting
(Found in How To/Targeting)

Targeting green products can be a tricky business. Here are some things to think about when you're trying to decide who you want to talk to. The first trick is to decide whether it's really 'green' customers ...

5. The Business Case
(Found in How To/The Business Case)

The Business Case Summary Acquisition: Consumers are increasingly choosing green alternatives to existing generic products, so there is a market opportunity. You could acquire more customers and ...

6. ibuyeco
(Found in Clients/ibuyeco)

email campaign Objectives To identify the green profile of ibuyeco customers Generate insights around each segment to guide: a. Proposition b. Messaging c. Pricing d. Product development  ...

7. Summary
(Found in About Us/Summary)

... live projects. We've tried to cover all the aspects of sustainability and marketing from making your print production more sustainable to targeting the right customers. But if we've missed something, do ...

8. A match made in heaven - sustainability and marketing?
(Found in Blog/Marketing)

... sustainability agenda because customers want to know a brand isn't just greenwashing, and that it takes its wider environmental responsibilities seriously. Judge for yourself, is marketing saint or sinner? ...