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Total 15 results found.

1. Offsetting
(Found in How To/Offsetting)
... is a legitimate choice that can even allow you to become carbon neutral. Click the link below to download the top 10 tips, provided by The Climate Group, to help you buy a good offsetting product in ...
 
2. Green Choices Workshop
(Found in How To/Green Choices Workshop)
... it present a bigger opportunity for your marketing? Our Green Choices workshop will help you explore a range of options so that you can decide how far you want to go. There's no right answer to what ...
 
3. Greenwash
(Found in Library/Greenwash)
... grounds are up 360% on last year to 561 complaints. To help you decide whether you are ready to take that step, ask yourself these questions: Have you taken a 360° look at your business/product ...
 
4. Our Partners
(Found in About Us/Our Partners)
... He'll tell you he hated it, but is now very happy working with leading brands in helping them with the challenges they face. To make it easy to explain what they do, let's say they are a research consultancy. ...
 
5. Environmental Footprint
(Found in How To/Environmental Footprint)
... and are now ready to communicate these messages to your customers. If not, and you're just about to embark on the sustainability journey, then worry not, help is at hand! If you need more convincing, ...
 
6. Production
(Found in How To/Production)
... they are sustainable, rather than inks made from minerals since they are a finite resource. Reduce ink usage Avoiding bleeding images can help plan up more efficiently and reduce the risk of highly inked ...
 
7. Messaging
(Found in How To/Messaging)
... challenge. Consumers are looking to companies to help them 'do their bit' so think in terms of 'what we can do'. This shares responsibility between companies and individuals and positions companies as ...
 
8. Targeting
(Found in How To/Targeting)
... apply; who wants to buy your product/service will drive how you reach them. But understanding the greenness of your database by overlaying a segmentation could help develop messaging or marketing strategy. ...
 
9. The Business Case
(Found in How To/The Business Case)
... try our footprint section to find some organisations who can help. 1. Acquisition: Gain market share Consumer choice is increasingly influenced by environmental considerations. 38% of people ...
 
10. Segmentation
(Found in Library/Segmentation)
... was a collaboration between the Henley Centre and The Guardian. It aims to help marketers understand what type of messages to use with each group and those that will work across groups. The segments ...
 
11. ibuyeco
(Found in Clients/ibuyeco)
... in several segments. In short this helped us to think about brand proposition and messaging . And we're currently exploring how the insight provided by our segmentation can guide future product development. ...
 
12. Segmentation
(Found in Segmentation/Segmentation)
... can generate a wealth of insights that you can use to help you with market sizing, campaign planning, new product development and campaign implementation. For example: How many people in the UK are ...
 
13. Summary
(Found in About Us/Summary)
Sustainability is a new area of consideration for most marketers, so we've put together this website to help share information. The amount of information on the web is growing fast, but we know that you're ...
 
... Companies often start looking at sustainability from an energy saving perspective, driven by Operations, in a bid to cut costs. Bringing sustainability into the marketing arena may help to broaden the ...
 
15. Greenwash
(Found in Blog/Greenwash)
... grounds are up 360% on last year to 561 complaints. To help you decide whether you are ready to take that step, ask yourself these questions: Have you taken a 360° look at your business/product ...