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Total 9 results found.

1. Greenwash
(Found in Library/Greenwash)
... covering all aspects your products environmental footprint? If your organic wine is air freighted from Australia it may raise a few eyebrows. Does the product/company meet commonly accepted standards ...
 
2. Messaging
(Found in How To/Messaging)
... partners and positive agents for change. What products you develop, how you position them and the messages you use to communicate them is of course dependent on your brand and the types of consumers you're ...
 
3. Targeting
(Found in How To/Targeting)
Targeting green products can be a tricky business. Here are some things to think about when you're trying to decide who you want to talk to. The first trick is to decide whether it's really 'green' customers ...
 
4. Getting Started
(Found in How To/Getting Started)
... could try our green choices workshop. 5. Going further Some questions that Mr Ansoff might ask you.   Current Products New Products Current Markets Market Penetration Strategy ...
 
5. The Business Case
(Found in How To/The Business Case)
The Business Case Summary Acquisition: Consumers are increasingly choosing green alternatives to existing generic products, so there is a market opportunity. You could acquire more customers and ...
 
6. Segmentation
(Found in Library/Segmentation)
This research by Lippincott on behalf of The Climate Group and Sky amongst 1,000 consumers was carried out in the UK and US. It concludes that there is a receptive market for environmental products ...
 
7. The Ethical Consumerism Report 2007
(Found in Research/Research)
A report by the Co-operative Bank This has to be the definitive account of the state of sustainability in the UK. It brings good news to those of us engaged in the business of promoting sustainable products ...
 
... marketers were perhaps a part of the problem. But now they could also be part of the solution too. Marketers respond to demand from consumers to develop new products. And if they're really good, they're ...
 
9. Greenwash
(Found in Blog/Greenwash)
... covering all aspects your products environmental footprint? If your organic wine is air freighted from Australia it may raise a few eyebrows. Does the product/company meet commonly accepted standards ...