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Total 10 results found.

1. National Trust
(Found in Clients/National Trust)
... customer satisfaction data, National Trust segmentation and desk research. From this we developed the communication strategy and subsequent annual plan. Campaigns – campaigns have been implemented ...
 
2. Our Partners
(Found in About Us/Our Partners)
... He'll tell you he hated it, but is now very happy working with leading brands in helping them with the challenges they face. To make it easy to explain what they do, let's say they are a research consultancy. ...
 
3. Messaging
(Found in How To/Messaging)
... research section to find some guidance on using language. And one final point. Ill thought through, and sometimes even disingenuous advertising, has given rise to concerns over 'greenwash', making ...
 
4. The Business Case
(Found in How To/The Business Case)
... issues?’ There are a number of insight sources you could use to answer this question: (a) Start with what you have in house – have you any existing research work that has touched on the issue? Could ...
 
5. Segmentation
(Found in Library/Segmentation)
This research by Lippincott on behalf of The Climate Group and Sky amongst 1,000 consumers was carried out in the UK and US. It concludes that there is a receptive market for environmental products ...
 
6. Segmentation
(Found in Segmentation/Segmentation)
... Rejecters - often rejecting climate change as an issue. With feelings ranging from scepticism to boredom, consequently they take very few green actions. Data Pool Used as a Data Pool the research ...
 
A report by Linguistic Landscapes for the Institute of Public Policy Research A stimulating analysis of the language used in newspapers, television, radio advertising and selected websites, and what ...
 
A report by Professor Tim Jackson of University of Surrey for the Sustainable Development Research Network Motivating Sustainable Consumption sets out to address questions about why we consume in the ...
 
9. Compass Network
(Found in Websites & Blogs/Websites)
Compass Network A site for marketing professionals, particularly planners, with loads of research and case studies. Hope you’re sitting comfortably there’s lots to enjoy ! Visit site  ...
 
... half a step ahead of what consumers want. I say this because I can't imagine anyone actually asked for an iPhone in a research group. So there's a role for marketers to anticipate what consumers might ...