This site is designed to provide help and support foranyone with an interest in communicating about sustainability. Here you'll find practical advice on managing campaigns and loads of reference materials to help develop your strategy. So, no matter where you are on the road to sustainability, there should be something to help you.
Search Results
... customer satisfaction data, National Trust segmentation and desk research. From this we developed the communication strategy and subsequent annual plan.
Campaigns – campaigns have been implemented ...
2.
Clients
(Found in Clients/Clients)
... track record in leading sustainability innovation within the leisure sector.
We’ve been asked to use our segmentation to take a look at the Center Parcs database to find out just how green their customers ...
... that is needed. Touchstone helped us develop the Hive Segmentation .
www.touchstonepartners.co.uk
Data
We work with Radar when we need data hosting, database build, propensity modelling, ...
... customers. The Hive segmentation allows marketers to understand the green motivations of customers and how to communicate with them to meet their different needs.
Marketing Campaigns
Even ...
... here for Hive Segmentation ). As they are easily defined they can be reached through conventional media targeting.
There is a BUT. Bear in mind that there is surprisingly little demographic differentiation ...
... you include questions about sustainability in your current CSQs ? Are you about to commission new research that you could use to generate eco insights?
(b) Industry research/segmentation – there are ...
... on how and why
Unwilling - accept climate change as an issue but not prepared to act
Rejecters - actively reject both the issue and taking action
www.theclimategroup.com
This segmentation ...
8.
ibuyeco
(Found in Clients/ibuyeco)
...
Campaign
We created an email that was sent out to 22,000 ibuyeco customers. This then linked to a survey micro-site containing the segmentation 'Golden Questions', as well as additional questions ...
Segmentation Tool
The Hive segmentation was developed by Professor Martin Callingham, Honorary Professor of Statistics at London University. In total eight distinct segments have been identified, these ...
10.
Summary
(Found in About Us/Summary)
... minutes to put your product through our greenwash test, to make sure you're ready to go public with your green messages.
We can help with planning and strategy too. Our unique segmentation can be applied ...